Innovation accompanied with evolving technologies has led to so many product startups worldwide along with India. Product startups particularly try to solve a major customer pain point, and What do you think is the biggest challenge in this space? Is it the new idea, the innovation itself? OR Is it the product development?
Well here is the surprise, it's the finding, connecting and retaining the actual users or CUSTOMERS.
For startups at an early stage, or while growing fast it is important to have a deep understanding of customers , their perceptions, expectations to initially generate an enthusiasm and eventually to acquire, retain customers in the long run.