CustomerExperience

Do you know “Your Customers”

Do you know “Your Customers”

A business exists because there are “Customers” to buy an organizational product/service. A business must know its customers to cater to their needs and requirements. However for long term success, growth and to remain profitable, a business must also have an ability to understand, retain and attract customers.

At the onset, a business needs a clear understanding on what is their unique value propositions and which requirement of customer is their product/service rendering to retain and attract customers. This sounds simple. Isn’t? You will agree it is not. A business can have a million dollar idea, product/service but if is not able to understand its customer’s requirements/needs which is complex for sure there will be no taker of the organizational product/service. Customers will not buy if they don’t want it and think they don’t need it. To persuade them to consider your product/service, a business owner needs to understand, listen and interact with its customers.

Customer Experience Trends for Organisations in India- 2019

Customer Experience Trends for Organisations in India- 2019

Last two years have been a time of reckoning for organisations in India. From a dull period after demonetisation, GST implementation along with newer challenges spurring in each and every sector, 2018 saw growth enhancing for the organisations to cheer. This is also creating a momentum for customer experience management where organisations have been working to find out what does it mean for their individual journeys when they have customers with more expectations, shorter attention spans who are intrinsically connected all the time and thus communicating more about their experiences.

In this blog, we are summarising some of the Trends for organisations in India which we have accrued over the year while working & interacting with some of the Customer Experience (CX) experts in leading organisations including Start-ups in India. This blog also is summarising the takeaways from a small study entitled “Customer Experience Trends and Practices for 2018” under whose aegis we also shared some insights on our social media pages(https://www.linkedin.com/company/pink-guava-consulting-services/) on trends/practices that have worked for customer experience management in India.

We found that for most of the organisations in India,