customer perspective

Are you a Product Startup that is keen to sell!

Are you a Product Startup that is keen to sell!

Innovation accompanied with evolving technologies has led to so many product startups worldwide along with India. Product startups particularly try to solve a major customer pain point, and What do you think is the biggest challenge in this space? Is it the new idea, the innovation itself? OR Is it the product development?

Well here is the surprise, it's the finding, connecting and retaining the actual users or CUSTOMERS.

 For startups  at an early stage, or while growing fast it is important to have a deep understanding of customers , their perceptions, expectations to initially generate an enthusiasm and eventually to acquire, retain customers in the long run.

Customer Experience Transformation Program for Beginners -Do It Yourself (DIY)

Customer Experience Transformation Program for Beginners -Do It Yourself (DIY)

Fourth industrial revolution is the age of disruption and rapid change. Customer experience is becoming an important yardstick to survive and thrive. Research proves that there is a huge gap and enormous opportunities for organisations to make aggressive and transformative changes for growth in customer experience.

You can strive the change on your own in your organisation and create your success story like Amazon, Mcdonalds.

In our last blog, titled ‘Stellar Customer Experience’ we have briefly touched upon what you could still do in 2018 and make Customer Experience work for your organization. You can click here to read it again https://www.pinkguava.org/blogs-1/2018-5

The intent of this blog is to address the first section i.e.   a simple DIY (Do it Yourself) process for “Writing your own Customer Success Story” through an impeccable Customer Experience Management Program.

WHEN AND HOW TO GO ABOUT TECHNOLOGY INTERVENTION FOR A GREAT CUSTOMER EXPERIENCE!

WHEN AND HOW TO GO ABOUT TECHNOLOGY INTERVENTION FOR A GREAT CUSTOMER EXPERIENCE!

Adopting technology is a good strategy to make your customer experience management program more efficient, both in speed and reliability. So much of innovation has gone in this area in past few years that there is no end to new products being launched every day be it for gathering 360 degree customer view, managing and analyzing customer data or servicing customers. You name it and we have a solution to manage using latest technologies like Machine learning, Artificial intelligence, Big data, IoT.

CUSTOMER EXPERIENCE MANAGEMENT TRENDS FOR 2018

When globally, 75% of companies want to work on customer experience, it is becoming a long term value creation model which is sustainable, equitable and shall build gains for all together.

  • Top management alignment/greater focus for Customer Experience Strategy
    Customer Experience Strategy comes through the customer focused culture. Thus, top management with an infectious attitude towards creating a powerful customer experience can lead a company towards growth and financial success. Forrester reported this year that the top three challenges for a customer experience program include organizational culture (54%), organizational structures (45%), and processes (41%), and thus more focus on internal customer.

CUSTOMER EXPERIENCE MANAGEMENT THROUGH CUSTOMER INSIGHTS

CUSTOMER EXPERIENCE MANAGEMENT THROUGH CUSTOMER INSIGHTS

Customer Experience Management through customer insights supports evidence based decision making to create value both for the customers and the business. In this digital age, Customer insights become more valuable as it aids to further the engagement and deepen the relationship between the organization and the customer.

Customer insights can support your business,in