customer satisfaction

5 reasons why you need “Customer Experience Management”

5 reasons why you need “Customer Experience Management”

How many times customer view/feedback about your product/service help you to enhance sales? Did you ever feel in your work that a personalized connection goes a long way to retain a customer? How many times you felt overwhelmed with information flow and data to use it for your advantage to create an edge for your product/service. If your answer is consistently “No” for above questions, then you need a rethink. Even if your answer is “Yes”, there is a constant learning on customer experience management to use it support your business.

Customer Experience Management is how customers engage with your company and brand, not just in a snapshot in time, but throughout the entire arc of being a Customer. So it’s a customer for you when he is researching for his need for a product/service, and then evaluating a product/service provider followed with sales and after sales purchase.

Every organization irrespective of its size and business are in the CUSTOMER EXPERIENCE business, and how an organization delivers for customers is as important as what it delivers.

We list five major reasons on why your brand/organization needs “Customer Experience Management”.

Read this to know how to have exponential customer base for your new product/portal through Customer Experience!

Read this to know how to have exponential customer base for your new product/portal through Customer Experience!

If you are a part of product startup team, whether you are an area developer or a founder, you find yourselves pulled into a biggest concern and that is finding ways to add good number of users. There is always this constant struggle to choose between investing on the product engineering or branding/marketing. If you are a funded company it gets even worse as we have eyes on quick revenue to justify the cost.

So how do we come about the effective way to grow substantially?

Customer Experience for the big Launch of your Product

Well, the answer is simple; one has to be a stand out in the market, leading the way amongst all comptetitors in their particular product or service stream.

Customer Experience Transformation Program for Beginners -Do It Yourself (DIY)

Customer Experience Transformation Program for Beginners -Do It Yourself (DIY)

Fourth industrial revolution is the age of disruption and rapid change. Customer experience is becoming an important yardstick to survive and thrive. Research proves that there is a huge gap and enormous opportunities for organisations to make aggressive and transformative changes for growth in customer experience.

You can strive the change on your own in your organisation and create your success story like Amazon, Mcdonalds.

In our last blog, titled ‘Stellar Customer Experience’ we have briefly touched upon what you could still do in 2018 and make Customer Experience work for your organization. You can click here to read it again https://www.pinkguava.org/blogs-1/2018-5

The intent of this blog is to address the first section i.e.   a simple DIY (Do it Yourself) process for “Writing your own Customer Success Story” through an impeccable Customer Experience Management Program.

CUSTOMER EXPERIENCE MANAGEMENT THROUGH CUSTOMER INSIGHTS

CUSTOMER EXPERIENCE MANAGEMENT THROUGH CUSTOMER INSIGHTS

Customer Experience Management through customer insights supports evidence based decision making to create value both for the customers and the business. In this digital age, Customer insights become more valuable as it aids to further the engagement and deepen the relationship between the organization and the customer.

Customer insights can support your business,in 

CUSTOMER SATISFACTION IS MISLEADING

CUSTOMER SATISFACTION IS MISLEADING

Research and Practitioners suggest that currently Customer Satisfaction is the most widely used parameter to gauge the Customer Engagement in an organization. Most organizations measure Customer Satisfaction or its derivative - Net Promoter Score to mirror their Customer Experience for understanding their customers in a better way.

But Does Customer Satisfaction Studies of today’s age deliver the true customer sentiments? Will Customer Satisfaction Studies lead to more customer advocacy for the organization? Not necessarily.