Startups

Are you a Product Startup that is keen to sell!

Are you a Product Startup that is keen to sell!

Innovation accompanied with evolving technologies has led to so many product startups worldwide along with India. Product startups particularly try to solve a major customer pain point, and What do you think is the biggest challenge in this space? Is it the new idea, the innovation itself? OR Is it the product development?

Well here is the surprise, it's the finding, connecting and retaining the actual users or CUSTOMERS.

 For startups  at an early stage, or while growing fast it is important to have a deep understanding of customers , their perceptions, expectations to initially generate an enthusiasm and eventually to acquire, retain customers in the long run.

Customer Experience Trends for Organisations in India- 2019

Customer Experience Trends for Organisations in India- 2019

Last two years have been a time of reckoning for organisations in India. From a dull period after demonetisation, GST implementation along with newer challenges spurring in each and every sector, 2018 saw growth enhancing for the organisations to cheer. This is also creating a momentum for customer experience management where organisations have been working to find out what does it mean for their individual journeys when they have customers with more expectations, shorter attention spans who are intrinsically connected all the time and thus communicating more about their experiences.

In this blog, we are summarising some of the Trends for organisations in India which we have accrued over the year while working & interacting with some of the Customer Experience (CX) experts in leading organisations including Start-ups in India. This blog also is summarising the takeaways from a small study entitled “Customer Experience Trends and Practices for 2018” under whose aegis we also shared some insights on our social media pages(https://www.linkedin.com/company/pink-guava-consulting-services/) on trends/practices that have worked for customer experience management in India.

We found that for most of the organisations in India,

Start ups – Overcome your challenges with Customer Experience

Start ups – Overcome your challenges with Customer Experience

We have to be mindful of ground challenges that you face as founders and CEOs or leaders of start-ups. As a leader of your start up, it must be intriguing to deal with sales process while bringing in the customer perspective, because it is the customers who make a business whether currently they are paying or not. To add to this are Customer expectations that have enhanced and customers now are interacting, talking, buying through different channels, resources and devices.

To navigate through this complexity, Customer Experience Strategy plays a vital role. Customer Experience defines how the customer is interacting with your organization and draws perceptions around it through all the interaction points. It is a differentiator that makes a customer loyal to you and be an active advocate of your start-up