A business exists because there are “Customers” to buy an organizational product/service. A business must know its customers to cater to their needs and requirements. However for long term success, growth and to remain profitable, a business must also have an ability to understand, retain and attract customers.
At the onset, a business needs a clear understanding on what is their unique value propositions and which requirement of customer is their product/service rendering to retain and attract customers. This sounds simple. Isn’t? You will agree it is not. A business can have a million dollar idea, product/service but if is not able to understand its customer’s requirements/needs which is complex for sure there will be no taker of the organizational product/service. Customers will not buy if they don’t want it and think they don’t need it. To persuade them to consider your product/service, a business owner needs to understand, listen and interact with its customers.