feedback

STELLAR CUSTOMER EXPERIENCE

STELLAR CUSTOMER EXPERIENCE

90day strategy to close 2018 with some Action!

30days - Build your customer story.

Before you want to start make sure you have weighed options of whether you want to drive it internally or hire a third party. Either ways, the objective is to have substantial data and information in hand to know current state and opportunities to grow. This is how you get started:

Want to drive it yourself

  • Conduct or review your recent customer surveys, service logs or CRM data can help you find low hanging fruits.

  • Talking to employees and listening to reasons causing frustration in their day- to-day work while dealing with customers. Their experience counts in overall customer experience

CUSTOMER EXPERIENCE MANAGEMENT TRENDS FOR 2018

When globally, 75% of companies want to work on customer experience, it is becoming a long term value creation model which is sustainable, equitable and shall build gains for all together.

  • Top management alignment/greater focus for Customer Experience Strategy
    Customer Experience Strategy comes through the customer focused culture. Thus, top management with an infectious attitude towards creating a powerful customer experience can lead a company towards growth and financial success. Forrester reported this year that the top three challenges for a customer experience program include organizational culture (54%), organizational structures (45%), and processes (41%), and thus more focus on internal customer.

CUSTOMER EXPERIENCE MANAGEMENT THROUGH CUSTOMER INSIGHTS

CUSTOMER EXPERIENCE MANAGEMENT THROUGH CUSTOMER INSIGHTS

Customer Experience Management through customer insights supports evidence based decision making to create value both for the customers and the business. In this digital age, Customer insights become more valuable as it aids to further the engagement and deepen the relationship between the organization and the customer.

Customer insights can support your business,in 

CUSTOMER SATISFACTION IS MISLEADING

CUSTOMER SATISFACTION IS MISLEADING

Research and Practitioners suggest that currently Customer Satisfaction is the most widely used parameter to gauge the Customer Engagement in an organization. Most organizations measure Customer Satisfaction or its derivative - Net Promoter Score to mirror their Customer Experience for understanding their customers in a better way.

But Does Customer Satisfaction Studies of today’s age deliver the true customer sentiments? Will Customer Satisfaction Studies lead to more customer advocacy for the organization? Not necessarily.