Hard questions are enough to create a dilemma for every decision to be taken for the organization to move forward, innovate, bring efficiencies and make the best use of available resources, capabilities, and situations.
Our effort through this book is to provide you with many answers and demonstrate how putting up the customers at the center of all decisions supports practical and optimum decision making. Engaging customers and focused value creation are the only means to short-term and long-term business sustainability
Read the book "Understanding Customer Experience: Driving Customer Success" by clicking at https://www.amazon.in/dp/B0BDMWFQFM
" What the business thinks it is doing is really of little importance because it is what customers determine as value, as important." - Peter Drucker
It is not just the marketing or sales whose work is to connect to the needs of the customer, but the entire organization has to be aligned. CXM is more than managing the experiences and the perceptions which customers are making for a company.
Each chapter in the book is focused on one concept. So, you can learn about metrics or governance by starting right from that chapter per your need. Each chapter is a new start to reflect on.
The book talks about Operational and strategic decision-making through CXM in a starting-up and growing organization. Chapters are dedicated to Customer relationship management, Measures, and Metrics, including Customer Journey Mapping, Customer Success, Employee Engagement, and Governance.
Please order your copy now, and we look forward to your thoughts and reflections on CXM for your organization.
Please write to us at contact@pinkguava.org.