Pink Guava Customer Experience Consulting Services

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10 Signs to Know if you have Won a Loyal Customer

Customer – Vendor relationships are often treated as guarded, professional, and more transactional. Looking at today’s dynamic market behavior and so many options available for anyone to choose from, this belief is sure going to impede your business success.


Bottom line is that if we need to stand out in the market and continue to grow our client base, we must start looking at customers as humans and treat them so! The relationship with your clients is no different and calls for attention, as you would give to any other engagement. The parameters and boundaries may surely be firmer but with a commitment to deliver with a full understanding of their emotions and needs/expectations.

When we talk of aspects like trust or transparency, how do we measure the success of our efforts in building our association with a client? Well, there are surely metrics to support our findings and must be considered while evaluating customer loyalty, customer retention, customer lifetime value. These measures are very critical to keep our business on track but you can’t be looking at them daily and assess if indeed you are on track with the particular customer.


Like we said in the beginning, any relationship to develop requires our full attention and understanding. We know that most of the time a few behavioral signs have a lot to suggest about the parties involved in a relationship. If we are alert and mindful in our interactions with the client, we could easily know if we are on the right track with them or if we need to work differently or something that needs to change and make this engagement, long-term and reliable!

So here are 10 signs to look for in your customer interactions and find out if they love you back and you have won a loyal customer:

  1. They are voluntarily introducing you to their network/peers. Referencing and repeat work is one key element to know if you are on the right track with them. You see a sense of pride when they talk about you.

  2. The client is responsive. You find them approachable, available and you sense mutual respect. They always reply to your calls, your messages. While you are doing everything to make them feel valued they in return value your time and association.

  3. They are curious about your new initiatives and keen to participate in your initiatives. It almost feels like they are going out of their way to prove that they want to top your list of favorite customers!

  4. They are appreciative of your little things and those memories pop out naturally in their conversations. These appreciations come naturally and not with an intention to receive freebies.

  5. Even when reporting issues, they do it with an understanding and are open to listening to you. More than blaming you for the concern, they are keen to hear what caused the problem to occur and focus more on the solution.

  6. They never hold a grudge and follow your advice. In-fact they turn to you for answers voluntarily and you often hear them saying “They trust you or looking for your advice”.

  7. It is very common to keep one's professional face up at all times and rarely one sees a vulnerable side. If your client is comfortable being transparent with you about real issues and concerns, you know you have established a relationship where your customer is reflecting on the trust you have built with them

  8. You know your customer is your biggest fan when they invite you to events and love to have you as an integral part of their organization initiatives. They introduce you as a team rather than a vendor.

  9. Even in your difficult times, they choose to stick to you and quitting on you is not the option. You know your customers are fully invested in you if they stand by you patiently and empathize with you.

  10. They choose you over your competition even when they are offered a lower price on the same product/service. They are fine paying a premium to an extremely reliable and trustworthy relationship and you know you have a loyal customer who shares your values.

So what are you waiting for. Decode the signs to see if your Customer is going to stay with your company/brand. To know more write to us at contact@pinkguava.org