Women Entrepreneur Success Story - Story 1
Ms.Harpreet Kaur from Eksifar Technologies & Consultancy (ETC)
Eksifar Technolgies & Consultancy is a social media strategist firm that provides complete a to z solutions including learning sessions, Trainings for developing E-Commerce websites.
Customer Success Definition
Customer Success for Ms.Harpreet and ETC is devising pragmatic solutions with the aid of technology.
Her Customer Success Story is through their Service/solution (particularly e-commerce) to her client in the Manufacturing industry (Industrial goods) based in Australia.
Excerpts from her Story
Situation
Our Client is a manufacturer of heavy goods or heavy-duty Trailers that are used to transport industrial goods based at Hopper-crossing in Australia. Our Client had an online presence as well through a website from which they occasionally took orders for Trailers from Hopper-crossing in Australia. The trailers are of good quality and slowly the demand started increasing across locations in Australia as Trailers were moving places.
Problem
Our client was using its online e-commerce website for taking new orders for Trailers from Hopper-crossing. Slowly due to the movement of Trailers, the demand started pouring in from all over Australia or precisely a couple of other locations as well. The client started having problems as their customers were not able to trace the location of the manufacturer’s base facility and our client wasn’t able to locate the customer location’s to feed more information.
Loss of business due to lack of information and co-ordination was there.
Solution
EkSifar(ETC) team with guidance from Ms.Harpreet worked to enhance the Trailer Manufacturer’s technological capability by first demonstrating their solution of inserting various modules to specifically support in identifying the locations, streamlining the process of order placement including drop shopping, etc.
Accordingly,
Modules were integrated into the e-commerce platform to enhance the shopping experience.
The website was coded (software) to open/access in some particular regions as per the need and strategy of the client.
Orders could be smoothly now placed across multiple locations through an e-commerce website and some automation procedures too were used for a seamless experience.
Outcome
Their solution supported their client to overhaul and update its digital experience and online presence through its e-commerce website.
·The client’s presence enhanced and it got more partners across different locations in Australia.
The client is now taking orders from more locations through an easy to place orders experience of its e-commerce website. The product is also being delivered with support from its partners with presence across locations in Australia.
It enhanced Client’s growth and profitability.
Key Takeaway
Customer Success ensured through a solution that worked specifically with the aid of technology for a seamless shopping experience. And it is true both for B2C and B2B companies. E-commerce can enhance profitability and experience for B2C and B2B companies.