CUSTOMER EXPERIENCE MANAGEMENT THROUGH CUSTOMER INSIGHTS
Customer Experience Management through customer insights supports evidence based decision making to create value both for the customers and the business. In this digital age, Customer insights become more valuable as it aids to further the engagement and deepen the relationship between the organization and the customer.
Customer insights can support your business,in
Creating User/Customer Persona
developing personas, to allocate correct resources, identify opportunities and develop operational strengths to enhance profitability.
Spur the Innovations
Customer Insights can spur innovations through correct actionable to develop the right product/service mix. For instance, facebook, instagram updated their mobile web for lesser data usage and innovated unique features like instagram stories(stories which disappear after 24 hours) through customer feedback and customer insights.
Usage of right Channels for Omni Channel Experience
Large organisations with non linear customer journeys through customer insights can understand the relevance of right channels for relevant strategies to further engage. Insights through online browsing activity, for instance, gives a great understanding of customer preferences and sentiment and is responsible for success of the likes like Amazon and Google
And the last but not the least develops a fresh perspective for the customers.