Adopting technology is a good strategy to make your customer experience management program more efficient, both in speed and reliability. So much of innovation has gone in this area in past few years that there is no end to new products being launched every day be it for gathering 360 degree customer view, managing and analyzing customer data or servicing customers. You name it and we have a solution to manage using latest technologies like Machine learning, Artificial intelligence, Big data, IoT.
When globally, 75% of companies want to work on customer experience, it is becoming a long term value creation model which is sustainable, equitable and shall build gains for all together.
Top management alignment/greater focus for Customer Experience Strategy
Customer Experience Strategy comes through the customer focused culture. Thus, top management with an infectious attitude towards creating a powerful customer experience can lead a company towards growth and financial success. Forrester reported this year that the top three challenges for a customer experience program include organizational culture (54%), organizational structures (45%), and processes (41%), and thus more focus on internal customer.